This article discusses the place for design innovation in the process of reducing Climate Change. It outlines discussions in a meeting at the World Economic Forum Summit on the Global Agenda that took place in Dubai. The writer found that they found many ways to get started, and solutions to the problem. The author also comments that since the meeting took place with designers they were able to make more creative solutions, and even more than scientists and NGOs can come up with....the author chalks this up to the scientists and NGOs on one side, and the designers on the other. Either way, brainstorming with 699 minds in Dubai might not nearly be as effective as the author may think. Brainstorming is known as "a form of creative thinking in groups, using a procedure in which all group members are encouraged to generate as many ideas as possible." How could 699 minds really be generating ideas, getting all the ideas of 699 people in one day, seems to me to be impossible.
While brainstorming helps people enjoy the creative process more than they would alone, and evaluate their work more favorably upon completion (as more creative!) brainstorming is not always the mos
t effective way. Brainstorming most often leads to a reduced performance, and especially with 699 people, brainstorming would not be effective. People would experience the the different phenomenons of brainstorming such as "production blocking" when people have to wait their turn to speak, so they lose their ideas or their interest in the topic at hand. There is no doubt that this happend with 699 people. The second phenomenon involved inb rainstorming would be free riding, in which as others contribute, some individuals feel less motivation to contribute. There tends to be a few int he group that take over. The third phenomenon is evaluatino apprehension, where in the presence of others some people may be hesitant to respond. There were likely people from all over the world, and contributing and being outgoing in a group setting would likely be intimidating for some. The fourth phenomenon is performance matching, meaning that group members only work as hard as they see other members work. So if not everyone is work at full capacity, the brainstorm is not going at full capacity. Who knows which ideas about design innovation regarding global warming were lost in this brainstorm? To make it better, all design innovation professionals should brainstorm first by themselves, and bring all of their ideas to the meeting, even if the ideas are not immediately practical or if they have many ideas. There should be no criticizing of anyones brainstorming ideas, and individuals should know they are free to take someone's idea and go off of it. This would then truly make an effective brainstorm.
While brainstorming helps people enjoy the creative process more than they would alone, and evaluate their work more favorably upon completion (as more creative!) brainstorming is not always the mos
t effective way. Brainstorming most often leads to a reduced performance, and especially with 699 people, brainstorming would not be effective. People would experience the the different phenomenons of brainstorming such as "production blocking" when people have to wait their turn to speak, so they lose their ideas or their interest in the topic at hand. There is no doubt that this happend with 699 people. The second phenomenon involved inb rainstorming would be free riding, in which as others contribute, some individuals feel less motivation to contribute. There tends to be a few int he group that take over. The third phenomenon is evaluatino apprehension, where in the presence of others some people may be hesitant to respond. There were likely people from all over the world, and contributing and being outgoing in a group setting would likely be intimidating for some. The fourth phenomenon is performance matching, meaning that group members only work as hard as they see other members work. So if not everyone is work at full capacity, the brainstorm is not going at full capacity. Who knows which ideas about design innovation regarding global warming were lost in this brainstorm? To make it better, all design innovation professionals should brainstorm first by themselves, and bring all of their ideas to the meeting, even if the ideas are not immediately practical or if they have many ideas. There should be no criticizing of anyones brainstorming ideas, and individuals should know they are free to take someone's idea and go off of it. This would then truly make an effective brainstorm. 
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